Paid acquisition run as infrastructure
Paid acquisition run as infrastructure — measured, tuned, and stable under spend. The account is built so that raising budget does not mean rebuilding it.
Planet D is a growth-infrastructure agency working with clients worldwide that provides performance-based marketing, running paid acquisition across search, social and programmatic channels for startups, agencies and e-commerce operators.
What you get
Account structure designed to stay stable as budget rises.
Measurement and conversion tracking that survives platform and privacy changes.
Creative testing on a cadence the media plan can actually rely on.
Reporting that ties spend to outcomes rather than to platform-reported vanity numbers.
How it runs
An audit of the existing account and its measurement comes first — most problems at scale turn out to be tracking problems. From there: a rebuild or restructure where it is warranted, then a steady test-and-consolidate loop with a written read on what moved and why.
What the deliverable looks like
A live account you own, a measurement setup you can verify independently, and a recurring report that answers what to spend more on and what to stop.
Projects in this discipline
Tell us where scale is breaking
Describe the bottleneck. We come back with a scope, not a sales deck.
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